PLATFORM
What's new on Axaupdrop this month
New brands, new analytics views, and a faster link builder.
PLAYBOOK
Time context (3 weeks of use) A specific result (tight skin, day 4) A practical detail (half a pump, 2 months)
Superlatives without proof (*"the best ever"*) Brand talking points (*"clinically proven"*) Vague timelines (*"I've used this for a while"*) Affiliate-first language (*"Use my code to save 10%"* in the first sentence)
How to write a product recommendation people act on
Specificity beats hype. A short guide to captions that convert.
3 October 2026
Why most recommendations fall flat
If you've ever posted "Love this product! Check it out!" and got zero clicks, you're not alone. Generic praise is invisible to your audience. They scroll past it the same way they scroll past ads.
The single biggest shift you can make: replace adjectives with details.
The specificity formula
Instead of: "This moisturiser is so good!"
Try: "I've been using this for 3 weeks. My skin stopped feeling tight by day 4. I use half a pump — the bottle lasts me about two months."
Notice what changed:
That's a recommendation someone can actually act on.
Structure your caption in three parts
1. The before — what problem existed before you found this product?
2. The moment — what made you notice it was working?
3. The specific — one concrete detail only you could know (a smell, a texture, a size tip)
Example:
"My old sunscreen always left a white cast, which meant I skipped it half the time. This one blends in like a serum — I actually look forward to putting it on. If you have an NC30 skin tone, you're safe. NC40 and above, blend it in for 20 seconds."
What to avoid
Put the code at the end, after you've given them a reason to care.
The one-line test
Read your caption back and ask: Could someone else have written this without having used the product?
If yes, add one detail only you know. That's the line between content and a recommendation.
