PLATFORM
What's new on Axaupdrop this month
New brands, new analytics views, and a faster link builder.
PLAYBOOK
Gifts under ₹500 Gifts under ₹1,500 Home décor for gifting Personal care gift sets
Check that your linked products show as available Remove anything that's been listed as "temporarily unavailable" for more than two weeks Add back-in-stock alternatives for popular items
"Great for gifting" isn't enough. *"Packaging is gift-ready — I've given this to three people and they all asked where it was from"* is useful Mention delivery times if you know them: *"Typically arrives in 3–4 days — order by [date] to get it before Diwali"*
Story highlights ("🎁 Gift Guide") The first comment on your festive-themed posts Your WhatsApp status if you use it for content
Week 1: Gift guides by category Week 2: Personal favourites and "what I'm gifting my [family/friends]" Week 3: Last-minute picks, reminders about delivery windows
Setting up your shop page for the festive season
Organise collections early so your audience can find things fast.
3 October 2026
Why festive season is different
During regular months, your audience browses. During Diwali, Dussehra, and the run-up to Christmas, they're in buying mode — they have a list, a budget, and a deadline. If your shop page isn't organised for that intent, you're leaving money on the table.
Start two to three weeks before the main dates. Here's how.
Step 1: Create themed collections
Instead of one long product list, create separate collections:
Price-based collections are the highest performers during gifting season because buyers already know their budget. Make it easy to shop within it.
Step 2: Add products that are actually in stock
Nothing kills trust like a recommended product that's out of stock. Before the season starts:
Step 3: Write festive-specific descriptions
Update your product descriptions to address the gifting context:
Step 4: Pin your shop link everywhere
During festive season, change your Instagram bio link to your Axaupdrop shop. Add it to:
Step 5: Post in bursts, not marathons
One festive post a day is better than seven in one day and then silence. Plan:
Timing is everything
Most festive purchases happen in the 7–10 days before the main date. If you only post on the day itself, you've missed the window. Start earlier than feels necessary.
The creators who do well during festive season aren't posting more — they're posting earlier and more specifically.
